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Shopify Title Tags and Meta Descriptions: Where to Edit Them and What to Write

By Evan Walter · Updated 2026-11-11

The title tag and meta description are what people usually see for your page in Google results. Google may rewrite them, but well-written ones are used often and directly affect whether someone clicks.

Where to edit them in Shopify

If a product's SEO title is left blank, Shopify themes generally fall back to the product title, and the meta description falls back to the start of the product description. That's why empty descriptions also mean empty or odd snippets.

Lengths

• Title: roughly 30-60 characters. Google truncates by pixel width, so longer titles get cut off with an ellipsis. Many themes also append " | Your Store Name", which counts.
• Meta description: roughly 120-160 characters. Shopify's admin will accept more, but the extra is usually cut off.

What to write

• Homepage title: what you sell plus your brand. "Handmade Leather Wallets & Bags | Oak & Hide" beats "Home | Oak & Hide".
• Product title: the product name and the attribute people search for (material, size, use).
• Meta description: a reason to click: what's special, plus a concrete detail like free shipping or a guarantee, if true.

One H1 per page

Most Shopify themes render the product or collection title as the page's H1. If the audit finds zero or several H1s on your homepage, it's usually a theme setting (logo as H1, or several sections using H1 headings). A developer can usually fix it in a few lines of theme code.

Social share image

Set a default social sharing image under Online Store → Preferences. It's what appears when someone shares your homepage link.