About

I'm Evan Walter, a software engineer in San Diego. I've done Shopify storefront work (including for GhostBed) and full-stack consulting at Deloitte.

I built this because the free SEO checkers I tried look at a single page, while the problems that actually hold small Shopify stores back are spread across the catalog: hundreds of product images without alt text, products with no description, the same title used three times. Those are easy to miss in the admin and easy to measure from the outside.

The tool is free and the source is public. If you want help fixing what it finds, use the form on any results page and I'll reply personally.